2017. 2017. Just when we thought nothing could be as bad as losing David Bowie and Alan Rickman in one year (actually the same month!) 2017 happened. Now we have healed, we have convalesced over Christmas, binged our favourite shows on Netflix, it's time to get marketing fit for 2018.So take your protein pills and put your helmet on.
Before you start building your campaign, have an idea of what you want to send out and to whom.
When building your lists, don’t just click around to get through the steps. A bigger list doesn't necessarily equal a better list... Think about who you want to send to. What you are going to send. Make a few lists have a practice and tailor them as much as you need to.
Now you've curated your lists, it's time to think about design.
The design of your campaign is just as important as the images themselves. If you’re stuck and not really sure where to begin, check out
our inspiration wall. You can see all of the recent, successful campaigns created using BikiniEmail.
So many people have great images, but cloud the positive vibes with off-colours and a campaign that is screaming at you from the screen.Think of your campaign as a frame for your images. You want it to compliment your content. Stick to light, neutral tones for your background colours and easy-to-read fonts and colours for your text.
A name in an inbox is most likely going to be forgotten, whereas your logo at the very top of every campaign can really help people to remember you, recognise your brand and keep you on their radar.
Pick one or two "hero" images. That is all you need. If they are interested the will want to find out more. But don't force them to scroll through an incredibly long email just to get to the reason why you are contacting them.
Keep the text minimal. Let your images do the talking. Keep it short and simple, a small paragraph with some recent clients is all you need.
Something that is so often missed is a clear call-to-action. Whether it is a button or a text link it has to be on your campaign. Clicks won't happen on their own. so make sure you make it clear what the reader should do next.
Social media is great for getting your work out there. and showing off a little more about yourself. Keep your social media up to date and make sure to get it on your email campaign so the right people can find you and follow you. You can add clickable icons to your campaign or send them straight there with various links on the campaign.
So your campaign has been sent out successfully. It's time to check your reports. Sweet, a couple of opens, a few clicks, some out-of-office replies, a general enquiry or two and the odd bounceback. Great... time to put your feet up and wait for the money to start rolling in. Right? Wrong!
This is the cardinal sin of email marketing. You spent all that time creating your list of dream clients and a sweet email campaign, then gazed smugly at a couple of pretty graphs on your reports page. The next step is just as important, possibly the most important.
Get into your reports. Live them, breathe them. These contacts are your life blood for the next few days and beyond. Starting with your clickers, view details on every contact and use the Nifty Notes feature to store your notes for future reference.
Make a plan, are you going to call or email these people? This strategy can change over time, you might find that you're not getting anywhere with calls and switch to email, and then when doing follow ups for your next campaign, your contacts may be more receptive to calls than emails.. But whatever you decide. Make sure you contact these people and keep a plan and structure. Phoning a randomly selected clicker isn't likely to achieve much...
Remember enjoy yourself! Don't think if it as an arduous task. This is what can set you apart from the crowd.
There you have your marketing fit programme. However, with any work out, you can't do it once and expect to come out looking like Arnie. It may take a few attempts, patching up a few errors along the way, editing your lists a bit more etc. As long as you do it again and again and again, you will accomplish those gains.
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