Head Honcho & GDPR Expert
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AMA about GDPR!
See what's going on in the creative world of Bikinilists
PAN Q&A: GDPR – all you need to know and what to do… photoarchivenews.com
Posted by Catherine - Monday 23rd Mar 2018
AOP Tweeted: What photographers need to consider for marketing under GDPR - thanks to Ross from @BikiniLists for the straightforward explanation
Posted by Catherine - Monday 19th Mar 2018
Check out our new GDPR page. All the information you need about GDPR for Photographers, Illustrators,
Reps and Stock Agencies in one place.
Posted by Steph - Friday 16th Feb 2018
How to create a GDPR friendly email campaign
Published by Catherine | 19th February 2018
Although the new legislation will not change much for the content of your email marketing campaign. It's good to cover all of your bases and ticks the four main points of GDPR as it applies to email marketing. We could all use a l'il peace of mind.
G. You Give Contact Details
D. You Do Relevant Work
P. You Promote B2B - not B2C, Business to Consumer
R. You Respect Opt Outs
"Give contact details" on your email template. Your business name and postal address is required.
"Do Relevant Work" this means you must only send emails to people who have a 'legitimate interest' in your services. Photographers and Illustrators must only be promoting to people who currently use or are prospective users of your kind of work, so Art Buyers, Art Directors, Creative Directors and other creative commissioners at corporate bodies.
You must send your email campaigns to 'corporate subscribers' only. So if you are sending to email@example.com your are complying with GDPR as long as Smiths Agency is not a sole trader or a partnership. (Under GDPR LLPs are Corporate Bodies). You must not send to John's personal email account, eg. firstname.lastname@example.org unless you have obtained and recorded consent to do so... AND you must not send to email@example.com if John Smith is a sole trader.
You must "Promote B2B" and you must be promoting your work to get more of that kind of work. You must not be attempting to change your recipients political, religious or any other beliefs. So, no evangelising please.
"Respect Opt Outs" this means you must have a working unsubscribe link in your email template. You must also make sure that if someone unsubscribes from your future e-marketing - you don't send to them again.
You may be thinking "Well I do all of that anyway" and you probably are, especially if you are using BikiniLists through the BikiniEmail platform. GDPR isn't The Creature from the Black Lagoon, just some new legislation making law things that we have been doing here at Bikinilists for the last 10 years.
So Remember, Give contact deals, Do relevant work, Promote B2B, Respect Opt Outs, and you will be GDPR Ready. :)
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Get Marketing Fit for 2018
Published by Catherine | 17th January 2018
2017. Just when we thought nothing could be as bad as losing David Bowie and Alan Rickman in one year (actually the same month!) 2017 happened. Now we have healed, we have convalesced over Christmas, binged our favourite shows on Netflix, it's time to get marketing fit for 2018.So take your protein pills and put your helmet on.
Bikinilist's Top Tips and Quick Tricks for Email Marketing
Published by Catherine | 18th May 2017
You've got the talent, the images and now the lists, but how do you start utilising these lists and getting your work out there. Over the years email marketing has changed, and it has definitely changed at Bikini. So scrap the old format and make your campaigns fresh, trendy and most importantly, simple.
Adam goes stateside...
Bikini interviews top Advertising Photographer Adam Swords...
Hi Adam! Firstly, What made you choose BikiniLists?
I was recommended Bikinilists by another photographer friend of mine. Even though I'm in the advertising industry, I really value word of mouth recommendations especially those from my peers and so I decided to take a closer look at what Bikinilists could offer me.
What has been your experience of working with BikiniLists?
Since I first signed up I've always had exceptional service from Bikinilists. I don't often need to contact them directly as the user interface is very simple and easy to use, but any direct contact I have had has always been a pleasure.
Here at Bikinilists, we have over 50,000 global creative contacts that need your talent.
Your work is great - we know that, so stop worrying about self-promotion and start putting your work in front of the people who need it today.
Make connections. Build a career. Let us help you do it.
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Bikinilists in the news
Here's a recent blog post from media journalist Garrick Webster...
Illustrators and photographers – how to find new clients
by Garrick Webster | Use coupon code GARRICK20 to save 20% on account upgrades
Subscribing to a list service doesn't sound very exciting, but it's an effective way of finding new clients in the creative industries. Here's a look at what's available to today's creative…
Marketing. It can be the bane of your life if you are a creative professional. While it's true that some of us love the cut and thrust of seeking out and landing new clients, for many creatives marketing yourself just gets in the way of... well... being creative. Photographers, illustrators, designers and visual effects pros don't spend years honing their skills and developing their unique styles in order to sit around fiddling with email marketing campaigns. For many, it's a chore you might undertake after updating your portfolio, and only if there's no coffee in the house and no work coming in.
Read more... | Log in with Coupon GARRICK20 to see how much you could save.
Thank you Matt McKee for this amazing testimonial!"I have used several list/directory/email companies over the years. Bikinilists has stood out for a number of reasons. Certainly, it’s up there on ease of use. It’s lists are accurate and very well targeted. Ah, and the customer service! That has taken it over the top!I can’t say enough about the Bikini Crew... Responsive and informative, they help to make my marketing challenges fun, easy and successful!"
Posted by Ross - Monday 19th Feb 2018
What GDPR means for Photographers, Illustrators, Reps and Stock Agencies
How will the new EU GDPR law affect you as a Photographer, Illustrator, Agent or Stock Library? Find out more here...
Posted by Ross - 30th January 2018
Check out our get Marketing Fit article for 2018! Whether your a newbie or just want a different approach this year there are loads of tips, steps and useful information. Sweet!
Posted by Catherine - Friday 19th January 2018
Here are some great email campaigns from our subscribers that really get noticed
View the entire inspiration wall
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