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Ross
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Steph
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Catherine
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Published by Steph - 5th September 2025
Cold Outreach Best Practices with Ross MacRae
At Agency Source, we define sales as "helping people make the decision that benefits them". We don't give them something they don't need or want. I sat down with James Keblas on the Crossing the Axis podcast on how to navigate the first step toward these important conversations: the intimidating cold outreach.
Forging new client relationships is what keeps the business alive, and relationships are the most important part. James and I swap perspectives on what's effective, what falls flat, and the tactics worth steering clear of.
Hear my lessons learned (and some strong opinions) spanning 30+ years of sales experience:
Published by Catherine - 22nd August 2025
Selling Stories: How Ross MacRae Turned Frustration Into a Data-Driven Revolution
Agency Source's new series, Selling Stories, brings together Ross MacRae and some of the industry’s most respected advertising and production reps to explore how the sales and management industry has evolved over their careers—and why accurate data is now more vital than ever.
The series opens with Carolyn Hill, founder of Carolyn Reps, who shares her perspective on data collection, shifts in the advertising business, and career progress.
Full Article - Agency Source Launches 'Selling Stories' Series
Published by Catherine - 07th August 2025
The Alliance of Independent Representatives (AIR) – a 501(c)6 trade organization – has new members from the Association of Directors Agents (ADA). John Spary of JSA, and Scott Pugnetti of Equals MGMT, both based in London, have joined AIR, linking across the Pond shared core values, best practices and industry support.
AIR President Ann Asprodites, owner of Asprodites Reps, says “We've long valued the friendships and perspectives from John and Scott and their input has helped further the expansion of AIR. Including UK and European members gives a fresh perspective, and we can grow and evolve as the industry changes.”