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Published by Catherine - 05th December 2025
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Published by Catherine - 21st November 2025
Agency Source founder Ross MacRae caught up with Ann Asprodites on what it means to be a "gentle rep"
In the latest iteration of 'Selling Stories', Ross MacRae chats with longtime industry sales rep Ann Asprodites on what it means to be a "gentle rep", and how the term evolved over 30+ years of industry shifts.
"I approach it all with a sense of humour. I'm persistent, sometimes to the point of being almost annoying, but in a "gentle" way. Think of it as having a wine glass in one hand and a sledgehammer in the other. When I started, 25 years as an independent, 13 in-house, the reputation of reps wasn't great. People would roll their eyes when you showed up. I realised I had to make the job funny and approachable to break that barrier."
Full Article - Agency Source - Selling Stories: Ann Asprodites
Published by Catherine - 7th November 2025
Our director of sales, Chuck Silverman, shares his views on the pay-to-pitch debate, and the importance of strong listening skills in sales, as part of LBB's The New New Business
"These days, with everyone stretched so thin, carving out that time has become a real challenge. And with almost all communication and correspondence now being electronic, there's a real sense that the personal, human touch is slipping away. So much of this business has always been about personality, humour, and individual style, but those things don't always translate well in an email...It makes you wonder, how many opportunities are missed because tone was misunderstood, or because that nuance – that spark – just didn't come across digitally?"