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Published by Catherine - 5th May 2026
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Published by Catherine - 24th April 2026
How the Agency–Production Relationship Is Changing.
Ross MacRae of Agency Source and Steve DeVore of 8th Street Productions explore how tighter budgets, multi-format demands and rising direct-to-brand relationships are reshaping production, where adaptability, collaboration and relationships now define the work in this Selling Stories conversation.
Steve says: "We still think of it as a triangle between client, agency and production company. That structure still exists, but it's not as apparent as it was five years ago. That said, the agency model is still very important. What has changed in that model is the timing of when production companies are brought into the process... Ultimately, the biggest shift is adaptability. You have to be able to scale, adjust, and stay creative within tighter budgets and higher demands."
Full Article - Agency Source - Selling Stories: Steve DeVore
Published by Catherine - 10th April 2026
How Global Talent and Remote Workflows Are Reshaping Production with Ruben Sierra
Rubén Sierra founder of CAFFEINE and Agency Source founder Ross MacRae explore how production, creativity and collaboration are evolving with the rise of remote workflows, shifting client expectations, the growing influence of social-first and the opportunities to tap into global talent.
Rubén says: "The future of our industry isn't about where the talent sits, but how we connect with it... we believe that when you remove the friction and build a solid bridge between US expectations and global creativity, the work stops being about 'budget' and starts being about the best possible story"
Full Article - Agency Source - Selling Stories: Rubén Sierra