You've got the talent, the images and now the lists, but how do you start utilising these lists and getting your work out there.
Over the years email marketing has changed, and it has definitely changed at Bikini.
So scrap the old format and make your campaigns fresh, trendy and most importantly simple.
Branding. Branding is so important. It makes you recognisable. A name in an inbox is most likely going to be forgotten whereas
your logo at the very top of every campaign can really help people to remember you, recognise your brand and keep you on their radar.
Images. We suggest you pick one or two "hero" images. You don't want to give away too much in the email. If you start putting tons
of images in, they have no reason to click through to your website and see more of your work and will make a judgement there and then.
Also don't get too caught up trying to show them everything you do. This will confuse the reader as to why you are contacting them...
Photography?.. Retouching?.. Film? What?
Text. Keep the text minimal. People scan read online, they won’t read a wall of text and quite frankly they don't want
to know that when you were nine you fell and scraped your knee and landed in front of an OM2 and that was when your
passion for photography started. Just give them a short an introduction, some recent clients and maybe a little about the work you are promoting.
Your work is great – so let the images do the talking!
The Call to Action. Surprisingly something that is so often missed.
Give them something to do once they have looked at your email... View your portfolio, click to see more of your work, Contact you to discuss any upcoming projects. This can take the form of a button or just simple text link. But make sure to include a CTA - or they will just move on to the next item in their inbox.
Social media. Social media is great for getting your work out there. and showing off a little more about yourself. It also shows
Bigger clients that you keep up with current trends. A phrase we keep seeing more and more is "shooting for social".
Companies are always on the lookout for someone to shoot/design interesting content for their social media platforms.
Keep your social media up to date and make sure to get it on your email campaign so the right people can find you and follow you.
Create a campaign for free...